Fjelder
Technical outerwear sold in Canada, the US and the EU, to shoppers who compare specs before they buy.
The brief
Fjelder sells technical layers to people who compare waterproof ratings, weight and fill. It prices in Canadian dollars and sells to three markets in three languages, so catalog structure and cross-border work matter as much as the look.
How it’s built
- Each color is its own product, with its own photos, SEO and stock, grouped under one listing with swatches.
- Waterproof rating, weight and activity are typed fields that drive the filters.
- Markets for the US, Canada and the EU, in English, Spanish and French.
- Sold-out sizes take “notify me” requests through Shopify Forms and Flow, with no app.